What's inside · 5 chapters
The Marketing Playbook
A plain-English guide to building and selling digital products. Here is the full contents. The chapters, the numbered steps and the resources guide open right after checkout.
Chapter 01
Pick a Digital Product Worth Building
Find a problem people already pay to solve, then scope a version you can finish.
- 01What a digital product actually is
- 02Find a problem people already pay to solve
- 03Choose the format that fits the problem
- 04Scope a version one you will actually finish
- 05Validate before you build
- 06Price it using numbers
Chapter 02
Package It and Build the Page
Name it clearly, show it working, and state exactly what someone gets.
- 01Name it so a stranger understands
- 02Write the page in their words
- 03Show the product working
- 04Set expectations in writing
- 05Collect honest proof
- 06Make delivery and support boring
- 07What a trustworthy page never does
Chapter 03
Content That Sends Buyers to the Product
One channel, one useful lesson per post, and proof the product works.
- 01Pick one channel and commit for ninety days
- 02Teach the problem your product solves
- 03Show the product being used
- 04Open with honesty, not bait
- 05Batch the work
- 06Measure the clicks that lead to the page
Chapter 04
Email and Launching Without Pressure
Earn the address with a sample, teach every send, launch honestly.
- 01Earn the address with a useful sample
- 02Deliver instantly and keep the promise
- 03A welcome sequence that teaches
- 04One useful email a week
- 05Launch without manipulation
- 06Follow up once, then stop
Chapter 05
Ads, Numbers, and the Long Game
Test small, do the arithmetic honestly, and keep a reputation worth having.
- 01Make ads the last step
- 02Run one small test at a time
- 03The arithmetic that decides everything
- 04Fix the step that is actually broken
- 05Updates, support, and recurring revenue done honestly
- 06The fourteen-day build plan
- 07What ninety days after launch actually produces
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